Analytics trends: What metrics actually matter to marketers
There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.
Europe
Carrefour and Google team up for voice shopping in France
Carrefour and Google have partnered for three digital shopping initiatives, including voice search, cloud computing and AI.
London named Artificial Intelligence capital of Europe
London is the Artificial Intelligence (AI) capital of Europe, home to double the number of AI companies than closest rivals Paris and Berlin combined, according to new research.
Tencent partners Italian fashion TV commerce firm
A Television Commerce (T-Commerce) devoted to Italian fashion brands and addressed to the Chinese market has launched in Milan.
Amazon to stream 20 live Premier League matches from next year
Amazon has won the rights to stream Premiere Leagues games, amounting to 20 matches per season, from 2019 onwards.
Overconfidence on productivity ‘hampering marketing firms’ performance’
The vast majority of media and marketing bosses rate their skills highly relative to their peers, but they invest little time in making their businesses run better, according to new research.
Sports tourism to benefit brands that keep their eyes on the ball this summer
From balls to bikes, advertisers have a lucrative opportunity to engage with travellers during this year’s summer of sport – kicked off by the World Cup this month.
Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network
Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora.
CRM has yet to win its own budget in two thirds of UK businesses
Just 35% of companies have integrated CRM systems, while two thirds of companies are covering marketing and CRM with the same budget, leaving a third of marketers without plans and processes around the technology, according to new research.
Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign
Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.