ecommerce Archives

Paid for or natural? Amazon quizzed by US Senators over ‘Choice’ label

August 14, 2019

Two US senators have asked Amazon Chief Executive Jeff Bezos how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”

Over half of over 65s now shop online – ONS

August 13, 2019

Older people are increasingly chosing ecommerce over the high street, with more than half of British adults aged 65 and over now shoppuing online, according to new research.

Twinings picks e.fundamentals to boost ecommerce analytics

August 9, 2019

Tea brand Twinnings has chosen ecommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.

Casual dining trends: Birmingham tops UK for Wowcher deals

August 8, 2019

People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.

Rakuten leads $35m funding boost for event marketing network Fever

August 7, 2019

Ecommerce giant Rakuten is leading a $35m round in Fever, a data-led entertainment and experience company.

40% ad spend increase recorded in ecommerce advertising

August 1, 2019

Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.

TV analytics trends: Advertisers now opting for daytime slots over primetime

July 30, 2019

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.

Facebook extends search ad test to more brands

July 30, 2019

Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.

Top retail tips: 5 mistakes organisations make when it comes to ecommerce

July 25, 2019

When it comes to ecommerce, organisations often seem to make the same key mistakes, hindering their ability to add real value and drive business growth through harnessing eCommerce correctly. Simon Hall, Managing Director, EMEA at Overdose Digital looks at 5 common mistakes and how to overcome stumbling blocks.

Ecommerce trends: 3 key trends shaping Gen Z shopper behaviour

July 19, 2019

Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.