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ecommerce

Consumer electronics: Amazon beats Currys and Argos for top spot on Google searches

February 21, 2020

Amazon.co.uk is the most visible¹ website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics.

E-commerce, Search Amazon, Android, content, ecommerce, Google

Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases

February 19, 2020
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases

Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.

Ads, E-commerce, Video, Viral advertising, apps, brands, content, ecommerce

Fashion ecommerce tips: 5 things to do before Amazon sweeps up the fashion market too!

February 19, 2020
Fashion ecommerce tips: 5 things to do before Amazon sweeps up the fashion market too!
Fashion ecommerce tips: 5 things to do before Amazon sweeps up the fashion market too!

What can other fashion retailers learn and adopt from Amazon’s runaway success? Katharine Biggs at parcelLab offers five tips to emulate the online retail giant’s success.

E-commerce Amazon, brands, content, ecommerce, local

Alibaba provides help for online merchants hit by coronavirus outbreak

February 18, 2020
Alibaba provides help for online merchants hit by coronavirus outbreak
Alibaba provides help for online merchants hit by coronavirus outbreak

Chinese ecommerce giant Alibaba Group has unveiled measures to help small and medium-sized enterprises in China affected by the coronavirus outbreak.

E-commerce and E-retailing China, ecommerce, games, technology

Instagram ‘now attracts a larger audience than Facebook among top brands’

February 12, 2020
Instagram most popular social media platform for half of UK consumers
Instagram most popular social media platform for half of UK consumers

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report.

Social advertising, brands, content, demographics, ecommerce

Consumers love cannabis: CBD products sales go through the roof in January 2020

February 6, 2020
Consumers love cannabis: CBD products sales go through the roof in January 2020
Consumers love cannabis: CBD products sales go through the roof in January 2020

January is often considered the month to start a fresh with new year resolutions and sees a significant uptake in health-related products, with Cannabidiol oil (a non- intoxicating product derived from cannabis) proving popular, according to new data.

Search brands, ecommerce, UK

Failed eCommerce projects lead to retailers ‘wasting £174k in 2019’

February 5, 2020

Direct-to-Consumer (D2C) retailers in the UK lost an average of £174k in 2019 due to failed eCommerce projects, according to a new study.

Ads, E-commerce brands, ecommerce, Europe, retail, technology

Apple sees record sales as iPhone drives sucess

January 29, 2020

Apple has enjoyed record sales and profits over the Christmas period, crediting a surge in demand for its iPhone 11.

Mobile Android, Apple, Christmas, ecommerce, iPad

Top tips: 5 Things Retail Advertisers Should Focus on in 2020

January 29, 2020

As we kick-off 2020, retail advertisers have the chance to capitalise on the latest innovations and industry changes but knowing what to focus in is vital. Wesley MacLaggan, SVP of Marketing at Marin Software explores the 5 things retail advertisers should focus on in 2020.

Ads, E-commerce, Search advertising, Amazon, digital marketing, eBay, ecommerce

Super Bowl 2020: Is $4.5m for a 30 second ad worth it?

January 21, 2020

Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.

Ads, Content, Video, Viral advertising, Amazon, brands, ecommerce, Entertainment
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