Top 10 media predictions for 2015: The future is ‘choose your own content’
Dresses that block mobile signals, data doctors and choosing how you consume content are all set to be big trends in the coming year, according to new reseacrh.
digital trends
Guest comment: Three trends from the London Fashion Week catwalk for retail marketers
As the Fashion Week frenzy dies down in London, Carol Rashti, Marketing Director, Rakuten Marketing, discusses some of the prevalent digital trends of last week, and how they can be translated from the catwalk to the high street by marketers.
Mary Meeker’s digital trends: Just 1% of global data being analysed
While 34% of the data we’re creating is useful, only 1% of it is now being analyzed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker.
What clients want from their agencies: Mobile marketing ‘changing ad relationships’
The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research.
Digital trends in Germany 2014: Gutefrage and Hubert Burda get biggest growth
Google and Facebook remain the most popular sites in but local community site Gutefrage was the fastest riser, according to new research.
Top 10 communications trends for 2014: The death of anonymity and the rise of pre-emptive computing
For the communications industry, 2014 is set to be a year of digital maturity, with a rise in adoption rather than innovation, according to a new report.
Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web connectivity and access, while Africa lags behind.
Digital trends in Australia (infographic)
Digital media in Australia has grown at a rapid pace and marketers have slowly shifted their marketing dollars toward this medium. This infographic from Neilsen looks at how online advertising makes up 27% of the total ad spend pie—up eight-fold from 3% in 2003.
Google ‘to buy WhatsApp’ to boost cross platform messaging- report
Google is mulling the acquisition of popular cross-platform meesenger tool WhatsApp for as much as $1bn, according to a news report.
5 digital marketing trends for 2013: Social sharing, search portals and joined-up data
As technoliogy develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients’ inbox.