Sports tourism to benefit brands that keep their eyes on the ball this summer
From balls to bikes, advertisers have a lucrative opportunity to engage with travellers during this year’s summer of sport – kicked off by the World Cup this month.
demographics
Top tips: How brands can capitalise on Snapchat’s authenticity
IRM’s Megan Goodwin pulls together the latest Snapchat user statistics to show the channel’s growing marketing potential and discusses how brands can maximise their impact.
Wrong audience, wrong results, wrong personas: Taking market research beyond demographics
It has never been easier to embark on a research project. Whether for marketing campaign, new product trials or strategic direction, the depth and breadth offered by online survey panels provides organisations with access to an extraordinary range of respondents. And yet far too few organisations are actively exploring these audiences to ensure the right … [Read more…]
Sports and social media: Top footballer influencers revealed
David Luiz, Mesut Ozil and Eden Hazard are among the top UK Premiership players in the first of a new football social media influencer index.
Three quarters of marketers believe culture of measurement is killing creativity
Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.
Top content marketing tips: Authenticity as the cornerstone of influencer marketing
Hiring a widely-followed social media star to promote a product is a surprisingly authentic business transaction and an advertising form. Marta Buryan, Social Media Analyst, Socialbakers, looks at how to get the most out of influencer marketing.
Snapchat finally gives creators analytics tools
Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.
UK adspend: One in every four pounds spent now goes on mobile
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.
Influencer marketing trends: Brands failing to ask influencers for analytics data
Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.
Commuting in driverless cars “will improve employee productivity and wellbeing”
Brits are more likely to work during a commute in a fully autonomous car, compared to their traditional commute, according to new research.