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demographics

Leaked docs show Facebook censorship guidelines ‘rule sex more offensive than blood and gore’

February 23, 2012

Facebook staff moderating user posts are ordered to delete all forms of sexual activity, but violent and gory images are allowed, according to a leaked document issued buy a disgruntled former employee.

Uncategorized content, demographics, Facebook, images, media

Yahoo reveals home page audience demographics

February 10, 2012

Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties.

Uncategorized content, demographics, Entertainment, technology, Yahoo

Top Android apps by age: Angry Birds more popular with older users

January 5, 2012

Facebook and apps from Google like Gmail and the Android Market are the most popular smartphone apps among Android owners 18 years and older in the U.S. according to new research.

Uncategorized Amazon, analytics, Android, apps, demographics

Guest comment: Do B2B brands have the measure of VoD advertising?

December 14, 2011

Video-on-demand (VoD) is soaring, but how can brands effectively engage consumers on this fragmented platform? Dan Ruch VP Europe of Tremor Video (and chair of IAB video council) looks at B2B brands are thinking about VoD, and more importantly advertising on this platform. It’s all in the measurement technology available to them.

Uncategorized advertising, brands, demographics, Europe, marketing

Google launches YouTube analytics tool

December 2, 2011

Google has replaced YouTube Insight with YouTube Analytics, giving online video producers a more detailed statistics on how their content is watched.

Uncategorized analytics, content, demographics, Google, infographic

LinkedIn introduces statistics for groups

November 18, 2011

LinkedIn has introduced a statistics dashboard for its groups pages, providing valuable insight into user behaviour on the business-based social network.

Uncategorized demographics

Research: The Impulsive Shopper is dead, long live the ‘Information Shopper’

September 19, 2011

Brits are hungry for information on products, with 74% willing to wait for the best deal, according to new research.

Uncategorized brands, content, demographics, ecommerce, marketing

Top tips: How can B2B marketers improve customer segmentation strategies?

August 23, 2011

Richard Kellett, marketing director at SAS UK, explains how B2B marketers can use segmentation to boost campaign effectiveness

Uncategorized analytics, demographics, local, marketing, UK

Top 5 UK search engines- Google has ‘best month of 2011’

July 13, 2011

June was Google’s best month of 2011, as the search giant accounted for over 92% of all searches conducted by UK Internet users during the month, according to new research.

Search, Uncategorized demographics, Google, Microsoft, UK

Top tips: 5 viral campaigns that caused a buzz

July 6, 2011

Viral marketing has become an increasingly important tool employed by brands, which appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. Marcus Dacombe, operations director, Verridian, looks at five of the most famous viral campaigns to uncover the secret of their success.

Uncategorized brands, content, demographics, images, marketing
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