Salesforce buys ExactTarget to boost marketing automation
CRM platform Salesforce.com has bought cloud marketing suite ExactTarget, in a deal valued at $2.5 billion.
CRM
De’Longhi debuts app for coffee-lovers
Italian brand De’Longhi has briefed PMA Digital to create a coffee experience app for its coffee machines, designed to help customers create great coffee at home in a move to extend their current “Serious About Coffee” web offering.
What Obama 2012 can teach us about direct marketing (event video)
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed … [Read more…]
Infographic: CRM is biggest challenge for online businesses
Online businesses are neglecting key parts of the marketing mix, with customer relashionship management topping the list, according to this new infographic from Barclays.
Game of Thrones (the sales and marketing version)
Much like the TV phenomenon ‘Game of Thrones’, the sales and marketing factions of large organisations are often locked in bitter internal feuds. This infographic from Pardot charts the ongoing battle and looks for ways to broker peace between these rival houses.
Modern marketing in 2013: How has the profession evolved?
As technology advances and audiences become ever more fragmented, how has marketing changed, and what are the key skills for success? A new report attempts to define the role of the modern marketer, identifying analytics and resources as key areas for improvement.
Channel 4 debuts ‘social login’ to boost personalisation
Channel 4 has introduced ‘social login’ technology on its website in a bid to improve personalisation for viewers and offer more targetting options for its advertisers.
Facebook planning CRM tools for brands?
Facebook could be branching out from its core advertising revenues with plans to offer firms that have pages on the site with a range of ‘premium services’, such as customer relationship management (CRM) tools and search functions, according to a news report.
Right to reply: Salesforce’s cloud- is all marketing becoming social media?
Last week, Salesforce.com unveiled its ‘marketing cloud’ Dreamforce. Analysts and other industry watchers have suspected the move following its purchase of social marketing businesses like Radian6 and Buddy Media over the past couple of years. Jesse Noyes, Managing Editor at Eloqua, looks at what this means for the cloud business and marketing spaces.
New boss at ADTECH UK
Ad serving technology firm ADTECH has appointed its former Head of Global CRM Suhela Gremmel to take charge of operations in the UK and Ireland.