61% of companies’ name “growing SEO” as their biggest priority in 2018
Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research.
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Four trends for collaboration technology in 2018
What technologies will impact how we work together in 2018 and beyond? Bobby Beckmann, CTO of Lifesize, looks at four key trends for conferencing and collaboration to look out for in the coming year.
If you want to be amazing at content marketing start by leaving your ego behind
Too many businesses make content marketing about them and forget the real reason why they should be doing it. It’s becoming more ego marketing than content marketing. Andy Brown, Managing Director Reality PR, looks at how you plan for content marketing by leaving egos behind.
Facebook testing Instagram Stories on WhatsApp
Facebook is testing Instagram Stories on WhatsApp to take on social media rival Snapchat, according to a news report.
Guest comment: Elevating ecommerce – the new retail experience
Technology is relentless, making online shopping undemanding and more convenient than ever before. So where do we go from here – should we constantly strive for further innovation or focus on getting better at what we’re doing now? André Brown, Group CEO of ATTRAQT, investigates the key trends and influences that will elevate ecommerce in the … [Read more…]
The 12 worst marketing fails of 2017: Pepsi’s protest blunder and Facebook’s tasteless VR tour
As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner’s derided Pepsi ad to London Dungeon’s Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
Top email Christmas campaigns: Aldi and Asda lead the way
Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.
Instagram lets users follow hashtags: New channel for brands?
Instagram is now letting its users follow hashtags based on their interests, in a move that could make streams more engaging while open up new marketing opportunities.
Bing partners Reddit for new AI search features
Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google.
Top 5 retail predictions for 2018: breaking down barriers between digital and physical
What does 2018 hold for retailers? Meyar Sheik, CEO and Co-founder, Certona explains the need for greater personalisation, greater channel integration, and a re-imagining of the customer experience will be important for meeting ever-changing and demanding shopper expectations.