AI in ecommerce? Fashion consumers have mixed feelings
Less than half of older shoppers compared to Generation Z are comfortable with Artificial Intelligence (AI) in the future, according to new research into online fashion buying.
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Influencer marketing trends: Brands failing to ask influencers for analytics data
Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.
Social advertising trends: Major shift from organic to paid in past year
There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.
“Ghosting” customers costs retailers repeat sales
UK consumers are 4 times less likely to repeat-purchase from retailers who ‘ghost’ them after a sale, according to new research.
Nielsen Brandbank makes pack images ‘more mobile friendly’
As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly.
Google search ranking trends: Publishers and encyclopedia sites make gains
Online Publishers and Encyclopedia sites were among the biggest gainers in Google search visibility in 2017, while three social media sites – reddit.com, tumblr.com and pinterest.com – experienced the biggest losses according to a new study.
Trust in social media falls sharply worldwide
A new report has found people’s trust in social media has declined as concerns that platforms are not sufficiently regulated have grown.
Twitch partners Disney in gaming content deal
Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.
Video streaming trends: French say “non” to Netflix
Netflix has yet to conquer the hearts and minds of the French, coming bottom of a 14-country survey into video streaming habits, according to new research.
Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign
Budweiser Prohibition has launched a new campaign to give alcohol-free beer to the UK this January, to help Brits drink smart this year.