Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)
With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.
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The rise of esports: 380m watching this year
Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.
Snapchat value plummets $1.3bn after just one Kylie Jenner Tweet
Reality TV star Kylie Jenner has knocked $1.3bn (£1bn) off Snap’s stock market value after a single tweeting that she no longer used its Snapchat messaging app.
Hotwire ‘Reels’ offers clients speedy social video content
Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.
Firms that prioritise customer experience ‘significantly outperform competitors’
Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.
Most SMEs planning to increase marketing spending this year
Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research.
Top content marketing tips: Authenticity as the cornerstone of influencer marketing
Hiring a widely-followed social media star to promote a product is a surprisingly authentic business transaction and an advertising form. Marta Buryan, Social Media Analyst, Socialbakers, looks at how to get the most out of influencer marketing.
35% of Winter Olympics fans are watching online
Winter Olympics fans spend an average of 2 hours 24 minutes a day on social media, and 1 in 5 are watching Facebook Live video content on a monthly basis, according to a new report.
Top Facebook videos of 2017: A year in review
2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.
Ad-blocking Millennials ‘happy to pay for content’
Ad-block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, accoridng to new research.