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As media buying evolves, verification and brand safety remain the key to differentiation within a competitive market. Craig Tuck, Managing Director of RhythmOne, looks at how ad tech firms can help brands while avoiding the Facebook and Google duopoly.
YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading.
Manhattan Associates predicts five key technology trends will influence the UK retail environment and business strategies in 2018.
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with AI, mobile money and edge computing dominating the agenda.
Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.
ASOS is the best performing online retailer when it comes to customer experience, while Harrods is at the bottom, according to new research looking at UK ecommerce usability trends.
The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research.
Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research.
People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.
The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.