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Amazon sales grow 43% as Prime members rise by 100m

April 27, 2018
Amazon enjoys record sales quarter
Amazon enjoys record sales quarter

Amazon has seen a huge 43% rise in first quarter sales to $51bn, as investors grow more confident about the ecommerce giant’s new businesses including subscription services, advertising and cloud computing.

E-commerce advertising, Amazon, brands, content, ecommerce

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns

April 27, 2018

Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…

Ads, Content, News, Regulation, Social advertising, agencies, brands, content, digital marketing

Brits spend twice as long on internet as 10 years ago

April 26, 2018
Social media users could be asked for age check to protect children
Social media users could be asked for age check to protect children

Nine in ten adults are now online with most thinking the benefits of the internet outweigh the risks, but many are turned off by all forms of digital advertising, according to new research.

Ads, Content advertising, apps, content, Facebook, internet use

Facebook profit hits all-time high despite data scandal

April 26, 2018
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook has announced that its Q1 revenue grew by 49% to $12bn with profit up 65%, but analysts will have to wait to see whether the recent data scandal and #DeleteFacebook campaign will dent second quarter profits.

Ads, Content, Mobile, Social advertising, Amazon, brands, Brazil, content

Bus shelter gets scented advert for vegan cookbook BOSH!

April 25, 2018

Media agency MediaCom has unveiled a new campaign with HarperCollins, installing a scented bus shelter on Tottenham Court Rd to promote the launch of the first cookbook from online vegan cooking blogging team BOSH!

Mobile, News advertising, blogging, content, Facebook, marketing

Twitter comeback continues as revenues smash estimates

April 25, 2018
Twitter planning new subscription platform?
Twitter planning new subscription platform?

Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.

Ads, Content, Mobile, News, Social adspend, advertising, brands, China, content

Smartphone video becomes fastest growing online ad format

April 25, 2018

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.

Ads, Mobile, Video adspend, advertising, content, media, Search

YouTube deleted over 8 million ‘bad’ videos in 3 months

April 24, 2018

YouTube’s first three-monthly “enforcement report” has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work.

Content, Regulation, Video brands, Brazil, content, Google, India

World Federation of Advertisers calls on brands to embrace culture of data transparency

April 23, 2018

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.

Ads, Content, Regulation advertising, agencies, Apple, brands, content

Below the fold adverts ‘9 times more engaging than above the fold’

April 20, 2018

Ads placed below the fold are actually more engaging than those above the fold, challenging the existing notion of viewability as a metric, according to new research.

Ads content, technology
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