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Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.
Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research.
Two in five (40 per cent) of UK consumers are already planning to request personal information within six months of GDPR coming into force.
Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations.
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.
While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.
With under a month to go until the deadline, Paul Fennemore, Senior Lecturer in Digital Marketing at Oxford Brooks University and C-Suite Level Customer Experience Consultant at Sitecore, provides three ways marketers can accelerate their action plan for GDPR.
Facebook is testing Reddit-style feature called “downvote” that lets users register a negative reaction to comments on the social networking, but it’s not quite the long-anticipated ‘dislike’ button that many have hoped for.
L’Oréal has bought ModiFace, an augmented reality (AR) and artificial intelligence (AI) company, as the French beauty brand expands into technology.
Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research.