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What’s the diagnosis? Digital strategy to brand marketing in health insurance

May 29, 2018

The health insurance market is growing rapidly, but some marketers are not realising their ambitions due to poor strategy or execution across different digital marketing channels.  Suzanne Jiggens-Johnson, Director of Digital Consulting, CACI, looks at the the key channels where marketers can gain an edge.

Ads, Content, Social brands, content, digital marketing, email, marketing

Media firms expect ‘digital explosion’ over next 5 years

May 29, 2018

M&E companies are approaching ‘the end of the beginning’ of their digital transformation, according to a new study.

Content, E-commerce, Mobile advertising, content, Entertainment, marketing, media

Socialbakers adds AI-powered Audience Segmentation to marketing platform

May 29, 2018

Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity.

Social brands, content, CRM, digital data, marketing

15 jobs of the future: Virtual teacher, time broker and drone manager

May 25, 2018

We all had a dream job as a child, whether it was being a doctor, a lawyer, a firefighter, but a whole new catalogue of careers are soon to be introduced in the near future as technology becomes increasingly integrated into our lives. This infographic lists 15 jobs that could be commonplace in the not-to-distant … [Read more…]

Ads, Content, Mobile, News, Social content, Facebook, infographic, media, technology

YouTube is now the go-to platform for football fans

May 24, 2018

YouTube has become the premiere global online destination for football, giving fans behind-the-scenes access to their favourite teams and access to must-see matches.

Ads, Content, Social, Video content, Entertainment, games, global, media

Adobe buys ecommerce platform Magento Commerce

May 24, 2018

Adobe has bought Magento Commerce, a market-leading commerce platform, for $1.68 billion.

E-commerce advertising, analytics, brands, content, ecommerce

European digital advertising market has doubled in size in 5 years

May 23, 2018

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, according to new data.

Ads advertising, brands, content, Europe, France

AgeChecked teams up with Blockchain platform for age verification

May 23, 2018

AgeChecked, a solution provider for online retailers of age-restricted goods and services, has partnered up with Blockpass, a blockchain-based identity application, to offer users age verification certificates that enable them to prove their age when interacting or accessing services online.

Ads, Content, News content, Facebook, Privacy, security

Football giants team up with Unibet to teach customers how to bet on the World Cup

May 23, 2018

Unibet has unveiled a new content series to encourage customers to make more informed bets on the upcoming the World Cup.

Uncategorized Australia, content, Facebook, France, games

Four relationship tips to create a marketing match made in heaven

May 22, 2018

With the Royal Wedding now over, Mark Melling, Head of RYOT Studio at Oath takes a look at the secrets to finding your own perfect royal match when it comes to brands.

Ads, Content, News advertising, brands, content, marketing, technology
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