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Influencer marketing trends: 47% of consumers fatigued by repetitive influencers
The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week.
Switzerland digital trends: More than half of social network users on Instagram
While Facebook remains the most popular social network, Instagram is enjoying strong growth, according to new research.
New digital tax to save the high street?
As high business rates continue to sink many floundering High Street shops, Chancellor Hammond is pressing ahead with plans to find a ‘better way of taxing the digital economy’ to reduce online stores’ tax advantage. But a new Study by ParcelHero questions whether a new tax on the one growing area of retail is the … [Read more…]
Twitter stocks plunge 20% as it sheds a million users (but revenues rise)
Twitter shares have fallen 20% as its active monthly users fell from 336m to 335m over the last three months, but revenues actually exceeded forecasts.