content Archives

Most firms avoid retargeting advertising as “too intrusive”

August 17, 2018

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

Facebook to stream top Spanish football to Asian subcontinent

August 15, 2018

Facebook has struck a deal with Spain’s La Liga to broadcast all its matches in the Indian sub-continent, for the next three seasons.

Bud Light launches viral magical wizard campaign

August 14, 2018

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard.

Love Island fuels ‘fast fashion’ industry growth

August 13, 2018

Reality show Love Island series helped the show’s official sponsor Missguided, double website visits from the television show’s fans, according to new data.

Back to school marketing trends: Health ‘top priority for UK parents and pupils’

August 13, 2018

Health is a key topic on the minds of parents and students in the UK, with almost half (46%) of the content related to education discussing topics around health, according to a new report.

Top ecommerce tips: Why focusing on product imagery will drive brand advocacy

August 10, 2018

Product can make or break a retailer – and if product display pictures are used correctly, they can be effective brand ambassadors. David Brint, CEO at imaging and workflow specialist SpinMe, offers three tips for creating a compelling and consistent imaging strategy to help customers make informed purchasing decisions.

Top tips: How rewarded video ads can drive in-game purchases

August 9, 2018

Mobile gamers are more likely to conduct an in-app purchase when served a rewarded video ad, versus non-choice based advertising. Fernando Saiz, CMO at Tappx looks at how rewarded video ads drive in-games purchases.

Future tech: The 10 technology trends for 2023

August 9, 2018

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years.

Online streaming services soar in UK

August 9, 2018

Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits.

Mars pulls all ads from YouTube amid drill music controversy

August 7, 2018

Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.