While social selling is a clear winner with consumers, it isn’t necessarily a win/win for brands and retailers. Gita Samani, Digital Consultant at Astound Commerce UK looks at the benefits and trade-offs of selling through Instagram.
More than half of small businesses (53%) respond publicly to negative online reviews, but only 40% encourage happy customers to leave positive reviews, according to new data.
Following Avengers: End Game’s box office smash opening weekend, new data from Socialbakers has found that the film has also smashed the competition on social media.
Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.
Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.
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