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How coffee drinking habits differ around the world

April 13, 2012

As branches of global coffee house chains become a permanent fixture in even the most far-flung corners of the world, research from Kantar Media’s Global TGI looks at coffee consumption in different countries.

Uncategorized content, Germany, global, Italy, marketing

AP woos digital publishers with online video platform

April 12, 2012

The Associated Press has launched AP Video Hub, a global online video news platform, in a bid to attract online news publishers and portals to its services.

Uncategorized content, Entertainment, Europe, global, media

Fords runs reality TV series on Yahoo to promote Green Car

April 12, 2012

Ford is launching an online reality TV show in partnership with Yahoo in the US.

Uncategorized comScore, content, Entertainment, local, marketing

Right to reply: Why did Facebook pay so much for Instagram?

April 11, 2012

Facebook has paid $1 billion to acquire Instagram. Since its launch in October 2010 on the Apple AppStore, Instagram has proven highly addictive, especially to younger demographics, growing to upwards of 30 million users, and over a billion photos uploaded. Mark Little, principal analyst at Ovum considers why Facebook would want to pay so much … [Read more…]

Uncategorized Android, Apple, apps, content, demographics

Guest comment: Brands missing out on Smart TV

April 11, 2012

The rise of smart TVs provides advertisers with a platform that combines the targeting power of the web ads with the of high-impact of TV commercials. But what is the best way to reach consumers in this emerging medium? Bruno Pereira, Director & Co-Founder, TV App Agency takes a look at why brands are missing … [Read more…]

Uncategorized advertising, Android, apps, brands, content

Citizen journalism – Latin America takes the lead

April 11, 2012

Attitudes to user-generated content differ around the world, with Latin America leading the world for ‘citizen journalism’, according to new research.

Uncategorized Brazil, content, France, Germany, global

Sundays and Tuesday ‘most engaging days for brands on social media’

April 10, 2012

Sunday is the most engaging day for FMCG and telecoms brands on social media, while Tuesdays are best for Automotive sector, according to new research.

Uncategorized brands, content, Facebook, FMCG, media

Criteo protects ads from inappropriate sites with DoubleVerify partnership

April 10, 2012

Performance display ad firm Criteo has teamed up with Double Verfiry to ensure its clients ads do not appear on inappropriate or fraudulent sites.

Uncategorized advertising, content, Europe, global, technology

Reputation Inc. revamps site to drive users

April 10, 2012

Design and communications agency, Westgate Communications, has redesigned the website of ReputationInc, a company which helps organisations build their reputation to deliver improved business performance.

Search, Uncategorized content, media

Top tips: Email marketing- How to avoid the ‘Graymail’ trap

April 5, 2012

While the majority of the mail that arrives in the inbox is solicited mail (emails that users have signed up for intentionally) around 75% of this mail is no longer wanted. Hotmail has coined the phrase Graymail to categorise this mail and is now filtered from the inbox. Steve Ford, deliverability specialist at Experian CheetahMail, … [Read more…]

Uncategorized content, email, marketing, technology, UK
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