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After its decision to go digital-only last month, is iconic magazine Newsweek missing an opportunity to activate its audience? Evan Rudowski, co-founder and CEO of the membership website company SubHub will discuss the fate of NewsWeek given the future of digital only magazines.
Spotify is to sponsor the NME Awards 2013 as official digital music partner, as the music streaming service aims to boost its subscribers.
As US voters go to the polls, this has been the first truly digital election. Daniella Cross, UK marketing manager at Say Media, looks into political advertising in the US, revealing that much of the TV advertising has been missed, as the electorate turn to streaming media on their PCs and mobiles to get their … [Read more…]
Instagram has launched online profiles that let users showcase themselves and photos they’ve taken with the Facebook-owned smartphone app.
Major portals such as MSN and Yahoo are losing their stronghold on consumer attention with many turning to sites specific to their interest, according to new research.
Innovation Norway, a state-owned company with a focus on promotion and development of Norway, used a previous successful experience with a Facebook app to run a new campaign targeting travellers in the US. This case study demonstrates how the firm managed to boost engagement and add 23,000 fans to its Facebook page, as well as … [Read more…]
The Daily Telegraph has launched a paywall on its website, charging visitors outside the UK a flat-rate fee of £1.99 a month to view articles, after they have viewed 20 articles for free.
New York City’s Comodo restaurant has harnessed passionate foodies by launching an Instagram menu, integrating the photo-sharing site into their dining experience.
Rivalry between sales and marketing departments is commonplace in large organisations, with leads often lost as a result. Ahmed Ahmed at Tomorrow People looks at the fraught relationship between the two departments (and the things they call each other!)
European data protection proposals have been slammed by a select committee for being “too prescriptive”.