The FA begins digital push ahead of World Cup season
The FA begins digital push ahead of World Cup season
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SEO tips for 2014: Keep content and site layout fresh
As Google implements it’s latest ‘Hummingbird’ algorithm, many site owners have noticed that long held top positions on Google are being lost to new sites. Matt Cutts, head of Google’s webspam team explains why past success on SEO does not guarantee success in this new era of search, and offers advice on retaining that vital … [Read more…]
Yahoo to kill off mobile banners for native ads
Yahoo is ditching its mobile banner format, instead focusing on native ads on smartphones and tablets, as the portal looks to boost its mobile ad revenue through more engaging campaigns.
Top tips: Using consumer app use to drive marketing tactics
Bryan Brown, Vice President Product Strategy at Silverpop, discusses how marketers can benefit from integrating consumer mobile app activity
Search case study: LED Hut revamps site search to boost international appeal (and double sales)
LED lighting provider LED Hut worked with site search firm SLI to drive relevant search results to its base of international customers. This case study looks at how the firm achieved a search convert at a rate 200% higher and spend double the amount in comparison to the site average.
New director of communications at RadiumOne
Mark Middlemas has been named as the new Director of Communications, UK & Europe at advertising technology company, RadiumOne. Mark was previously Director of Marketing and Business Development, IPG Mediabrands UK.
Web spying scandal: Yahoo tops table for govt data requests
Yahoo received the most data requests from the US National Security Agency (NSA) ahead of Google, Microsoft and Facebook, according to new data released this week.
Top 10 communications trends for 2014: The death of anonymity and the rise of pre-emptive computing
For the communications industry, 2014 is set to be a year of digital maturity, with a rise in adoption rather than innovation, according to a new report.
Social media brands in Spain: Internet marketing strategies
Social media brands in Spain spent 180% more on advertising than in the previous year, according to a new report looking at internet marketing strategies in the region, according to a new report looking at Internet marketing strategies.
Are firms investing effort in the wrong type of SEO?
2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google, according to search agency Greenlight.