Advertisers ‘pay 3 times more for cookie-based ads’
Online ad exchanges cost three times more for cookie-based ads that have access to data about other Web sites that consumers have visited, according to a new study.
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Linking to free web content ruled ‘legal’
Websites can link to freely available online content without seeking permission from the copyright owner, according to a landmark European court ruling.
Tumblr to become Yahoo’s native ad server
Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report.
Gaining consumer trust: Filipino consumers turning to online ads
Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research.
Rakuten buys Skype rival Viber for $900m
Rakuten has bought instant messaging and voice app Viber for $900m, as the Japanesse ecommerce giant and owner of Play.com continues its expansion into new markets.
How are brands measuring social media success?
The rush for social media engagement metrics, such as ‘likes’, ‘follows’, ‘retweets’ or Google ‘+1s’ has resulted in confusion over how much this social interaction is actually worth to a brand. This infographic, from Google’s Wildfire, looks at how large companies are measuring their social media success.
InMobi debuts interactive video ad platform
InMobi has launched multiple video ad formats designed to create interactive ads that it clsaims can increase engagement by five times.
Most digital marketers expect a “single view of the customer” by 2016 (infographic)
As marketing remains rather fragmented between online, print and TV, many in the industry are expecting technology to improve their understanding of each customer, according to new research.
Two thirds of mobile media consumers use a second screen
Many mobile users across the globe are using their devices as a second screen while watching TV, according to new research.
Top tips: Securing customer loyalty in 2014
Are loyalty cards fit for purpose? CloudSense’s Josh Morse looks at why brands need to be doing much more to take loyalty to the next level in 2014.