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‘Learning’ search engine recommends products to web users

February 26, 2014

SLI Systems has added a Learning Recommendations tool to its site search system, letting advertisers offer product suggestions based on onsite behavior.

Twitter revamps ad platform, ads cinema promotions

February 25, 2014

Twitter is rebranding its Ads API program on Twitter as the Twitter Marketing Platform Program, as part of a website revamp.

Lovefilm Instant becomes Amazon Prime Instant Video

February 24, 2014

Amazon Prime and Lovefilm are to merge, creating a new Prime Instant Video service that combines movie streaming with the online retail firm’s next day delivery.

Online advertising revenues in New Zealand hits $400m

February 24, 2014

Online advertising spend in New Zealand surpassed $400 million in 2013, according to a report by the Interactive Advertising Bureau (IABNZ) and PwC.

‘Putting Messi’s legs on a sumo wrestler’: Industry reacts to $19bn WhatsApp buy

February 21, 2014

This week saw Facebook snap up mobile messaging service WhatsApp for an astronomical $19bn- marking the biggest tech purchase to date. The move has sparked many comments from the industry- we take a look at some of the key quotes as chat apps come of age…

Global mobile shopping trends: 15% more shoppers plan to go mobile in 2014

February 20, 2014

Over two-thirds (68%) of global mobile users have spent money via their mobile phone over the last year, with 83% planning to spend money on goods via their mobile phone in the next 12 months – a 15% increase on current levels, according to new data.

Usability of holiday sites: Virgin Holidays leads the way

February 20, 2014

According to a recent study by Google and Millward Brown Digital, holidaymakers are increasingly comparing before booking a trip. As part of their digital holiday hunt, they use a variety of devices turning looking for the next trip abroad into a multi-device experience. 67% of the users start a search on their mobile phone, keep … [Read more…]

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