Disney buys YouTube network Maker Studios for $950m
Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future.
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Macmillan ramps up display and search ads with agenda21
Macmillan Cancer Support has appointed independent digital media agency, agenda21, as digital agency of record following a three-way pitch for their digital advertising and an additional pitch for search engine marketing.
Guest comment: Are marketers missing a trick with online gaming?
TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups. But the way we consume entertainment media has changed dramatically over the past few years and the TV is no longer the “living room” focal point it … [Read more…]
Microsoft debuts programmatic video ad network with Nielsen and comScore data
Microsoft’s advertising division has launched a new video ad network, with the aim on cutting down on wastage by combining first party data with Neilsen and Comscore’s data.
FMGC brands reveal top digital pressures
Nearly a quarter of companies (24%) in the consumer packaged goods sector claim that providing consistent customer experience is their top multi-channel concern, followed by the need to control consistency of their brand across all channels (23%), according to new research.
AOL opens ‘cross-screen’ programmatic ad platform
AOL has launched a one-stop digital ad platform letting marketers monitor and adjust campaigns across all ‘screens’ including TV, video, display and mobile.
Mother’s Day marketing: Top three online shopping trends
Mother’s Day is estimated to be worth over £400 million to the gifts and greetings cards industry. As retailers gear-up for one of spring’s biggest gifting events, Rakuten Marketing outlines three retail trends from across its network that marketers should take into account.
Facebook goes virtual reality: Zuckerberg buys Oculus Rift for $2bn
Facebook has bought virtual reality firm Oculus VR for $2bn, as the social network continues its investment in future technologies.
UK govt. debuts first native advertising campaign
The UK government has launched a multi-platform digital campaign in partnership with digital publishing company Say Media, showcasing why it’s a good idea to start up a business in Britain.
Twitter axes #Music app after one year
Twitter has announced the closure of its #Music discovery service, less than one year after its launch.