Twitter has announced the closure of its #Music discovery service, less than one year after its launch.
Twitter #Music was introduced last year as a platform for song recommendations based on the accounts users follow. It was also a place to stream tracks in-app through platforms such as Rdio, Spotify and iTunes.
After an initial surge in downloads, by October it had dropped to 165th place in the free music apps category on iTunes, according to AppData.
Despite tweaks along the way, the service failed to get off the ground and reports as early as October suggested the app’s closure was imminent.
Founder Kevin Thau also left the company just one week after it was launched.
In a statement on the social network, it said: “Later this afternoon, we will be removing Twitter #music from the App Store. If you have the app, it will continue to work until April 18.
“We continue to experiment with new ways to bring you great content based on the music activity we see every day on Twitter.”
The app was pulled from the iOS App Store March 21 and will function for existing users until April 18.
It’s thought Twitter is trying to integrate music into its core service rather than through a separate app with Bob Moczydlowsky now in charge of the firm’s music team.
Last month, it partnered with music industry company 300 Entertainment to share music data.
The company also signed a deal with Apple last year to produce a trending playlist station for iTunes radio and already adds playlists to Rdio, another online music service.