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This week saw Yahoo buy BrightRoll for a hefty $640m, giving it control of the biggest video ad network in the US. Rami Brusilovsky, Director of Video Advertising at cross-channel ad platform dmg, comments on why the move should give Google and Facebook something to worry about.
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research.
Broadcaster Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding.
For online retailers, slow loading pages, unmanageable navigation, and tortuous check-out processes, are resulting in bounce rates often in excess of 80%. Retailers are not only missing out on sales but creating an appalling first impression in what has rapidly become the dominant route to market, effectively closing the door to the mobile sales channel. … [Read more…]
More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts.
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research.
The rise of omni-channel retail has led to greater expectations for the in-store shopping experience amongst UK consumers.
As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just got more complicated.
82% of consumers can’t recall any car advert they have seen in the last 12 months. Matthew Robinson, Marketing Communications Manager at Acxiom, examines the effect of advertising in the automotive industry, and follows research from Acxiom which identified that 82% of respondents couldn’t recall any car advert that they have seen in the last … [Read more…]
Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second place, according to new research.