No keywords needed: Shutterstock debuts ‘reverse image search’
Image and music content provider Shutterstock has launched a new visual search tool that doesn’t need keywords to find relevant images for clients.
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Fox and Sky ramp up streaming with fuboTV
Rupert Murdoch’s 21st Century Fox and Sky have led a $15m (£10m) funding round investing in streaming service fuboTV.
SpotX boosts publisher team for Europe expansion
Video inventory platform SpotX is expanding its supply-side operations for UK and Southern Europe with the appointment of Robert Greaves as Supply Operations Manager and Julian Strutt as Business Development Manager.
Guest comment: Why Bowie predicted the right kind of native
The Thin White Duke predicted the practice of targeting tailored online content at consumers back in 1999. Shame publishers, agencies and brands are still struggling to get it right, says Avid Media’s Chief Business Development Officer, Lucy Hemming.
Are your apps invisible to search? Top brands fail at ‘app indexing’
Just 20% of iOS apps and 30% of Android Apps are able to support Google’s new app indexing, meaning brands are missing out on significant amounts of search traffic, according to new research.
Top analytics tips: Moving on from ‘the last click’- it’s time to find real value
Digital marketing has opened up a vast amount of data for marketers to link campaigns to conversions- but todays multi-channel world the customer path to purchase is becoming increasingly complex. Dora Michail, Senior Director for Audience Solutions at Yahoo looks at assessing true value of attribution modelling.
Women in tech: Podcast series interviews pioneers
In celebration of International Women’s Day, Episerver, has launched the “Digital Ninety-Nines”, a new campaign that showcases the work of women within IT, digital marketing and tech.
Adidas ‘app squads’ to shed light on dark social channels
Adidas has invited fans to join ‘app squads’ in select cities around the world, as the sports brand looks to shed light on so-called ‘dark social’ channels- private sharing that is hugely popular, but difficult to track.
Developer interview: Building online communities with Deeplearning4j
Adam Gibson and Chris Nicholson, are founders of Deeplearning4j — the first commercial-grade, open-source, distributed neural net library written for Java and Scala, with one of the most active communities on Gitter. In this Q&A session, they share their thoughts, experiences and lessons learned on open source community building.
Digital advertising trends: TV trumps online for mums
Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV.