Virtual reality goes mainstream? £350 Playstation VR goes on sale
PlayStation VR has gone on sale worldwide this week, as Sony looks to take on the likes of Facebook’s Oculus Rift and HTC Vive with a more affordable virtual reality experience.
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6 in 10 global millennials have an Instagram account
Instagram is becoming the social media channel of choice for many millennials, with 6 in 10 youngsters worldwide owning an account, according to new research.
Ad spend on mobile display overtakes PC for first time
The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research.
McDonalds axes ‘youth’ YouTube channel due to low interest
McDonald’s has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest.
Goal beats BBC and Buzzfeed as most shared publisher on social media
Sport pubisher Goal has been named the most shared publisher on social media, ahead of the likes of the BBC, Buzzfeed, Mail Online and The Huffington Post.
Nationwide debuts ‘Moneystuff ‘ Tumblr campaign
Nationwide is stepping up its efforts to reach 13-24-year-old consumers, partnering with Yahoo Storytellers for Tumblr for its ‘Moneystuff’ campaign.
Guest comment: The future of email
Has email marketing now reached an end point for innovation, or have we much more to come? Victoria Dyke, Marketing Manager at CommuniGator looks at future email trends.
Video streaming slow down? First sign of saturation in US market
The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time.
Search trends in 2016: Google results pages showing fewer organic results (but more app links)
The first page of Google’s search results now displays fewer organic results, with around 8.5 links instead of the 10 it used to traditionally show, according to new research.
Guest comment: Automated Merchandising – Why you’d be mad not to!
Andrew Fowler, UK country manager at ecommerce personalisation and merchandising specialist Apptus, examines the spectre of automated merchandising and tries to reassure us that there is nothing to worry about!