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Microsoft’s $26.2bn LinkedIn acquistion gets green light

December 12, 2016

The EU has approved Microsoft’s $26 billion acquisition of professional-networking site LinkedIn, but only on the condition that third-party rivals and still integrate Office into their services for the next five years.

News, Social brands, content, CRM, Microsoft

Top Tumblr trends of 2016: Kylie Jenner, Taylor Swift… and a friendly Caterpillar

December 12, 2016

Tumblr has unveiled its fourth annual “Year in Review” of top trending topics on the platform in 2016, across categories including the most popular movies, actors, actresses, albums, athletes, and more, in addition to Tumblr-native categories like memes and “ships.”

News, Social content, Japan, music

Can social media predict the X Factor Final result?

December 9, 2016

With the X Factor Final set to take place this weekend and social media accurately predicting the results of the US election, Socialbakers has looked at all of the online chatter to predict who this year’s winner may be with Saara coming out on top as the “most loved” contestant, indicating she may be in … [Read more…]

Social analytics, brands, content, Facebook, global

Cesar brings holiday sweaters to the dogs with “Matchy-Matchy”campaign

December 9, 2016

Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist.

Ads, Content, Video, Viral advertising, Christmas, content, marketing

YouTube’s biggest star PewDiePie threatens to quit over ‘unsubscribing fans against their will’

December 7, 2016

YouTube’s most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring ‘clickbait’ over quality content.

E-commerce, Mobile, Video content, Google, Twitter, video, YouTube

Gen Z “to give marketers a run for their money”

December 7, 2016

The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values.

Ads, Mobile, Search, Social agencies, brands, content, demographics, digital marketing

Automatic for the people – Four trends for 2017

December 6, 2016

As we move into 2017, the dynamics of digitisation and virtualisation are joining with the growing maturity of the Internet of Things and big data analytics to usher in a new era of super-connected business and leisure, writes Alan Coleman, the chief executive of Brite:Bill.

Ads, Content, News analytics, apps, content, marketing

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury’s wins Brits’ hearts)

December 6, 2016

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally – but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

Ads, Content, Social, Video, Viral Apple, brands, Christmas, content, digital companies

Facebook overtakes YouTube for Christmas social video campaigns

December 6, 2016

Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.

Ads, Social, Video, Viral analytics, brands, Christmas, content, Facebook

Amazon puts limit on number of reviews

December 5, 2016

Amazon is continuing its crack down on fake or paid-for reviews with a new set of limits on what a shopper can post.

E-commerce, Social Amazon, brands, content, email, marketing
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