This is test content description really just to see what happens
Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research.
The summer of sport presents a great marketing opportunity, but do brands risk alienating audeinces by relying on visuals of toned, young athletes? Jacqueline Bourke, Head of Creative Insights EMEA for iStock, highlights that the Olympic Games offers a great opportunity for businesses to celebrate togetherness and be more relatable by showing people of all … [Read more…]
From ‘moment marketing’ to historical trends, TV content can be turned into data to equip brands to understand conversations taking place. John Byrne, head of product, 7th Minute, look at how brands and advertisers, regardless of their size, can use evolving tech to harness the power of TV and the conversations it fosters.
Customer experience is in crisis. The average customer is more astute and more vocal than ever, but as online consumption soared during the pandemic, brands just couldn’t keep up. Keith Povey, Director of Marketing at verified reviews and customer insights platform Feefo, explains how to reconnect with your audience as we emerge from lockdowns.
Covid-19 was initially seen as a major threat to the influencer marketing sector but has instead acted as a catalyst for its growth. Dave Murray, Managing Director, EMEA at LTK discusses how brands are now taking a more strategic, long-term view to their creator relationships.
Native advertising firm Taboola has struck a $800 mn acquisition of ecommerce media company, Connexity, in a move that it describes as “one step forward in creating an alternative to walled gardens.”
Despite backlash for “woke” ads in certain parts of the media, brands who create good diverse advertising drive awareness and growth.
Native ad platform Outbrain has secured $200 million in funding from Boston-based investment manager The Baupost Group.
Global and Barclaycard have unveiled a new multi-platform AR campaign starring Anne-Marie to promote a series of exclusive live music events this summer, Capital Up Close with Barclaycard.
François Floribert, CEO of B2B event intelligence platform, inwink, discusses how events, in the new age of hybrid and digital, can create a better, more meaningful experience for their communities.