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comScore

Online video audience ‘bigger than content owners have been getting credit for’

April 10, 2015

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. This new infographic from comScore tracks the change in viewing habits for the digital generation.

Video comScore, content, infographic, smartphones, video

Top 20 UK sites: News outlets get mobile boost

April 7, 2015

News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online.

Content BBC, comScore, content, Facebook, Google

Top 50 online retailers in the UK: Travel companies Ryanair and Expedia take off

March 31, 2015

Travel companies saw a rise in popularity online during February 2015, while clothing retailers fared less well, according to new research looking into the top 50 online retailers in the UK.

E-commerce brands, comScore, smartphones, Travel, UK

US video trends: Half of millennial Netflix users stream via mobiles

February 24, 2015

Of the US Millennials who watch Netflix, nearly half of them do at least some of their video viewing from a smartphone or tablet, according to new research.

Video, Viral comScore, video

Web stat firms Kantar and ComScore join forces

February 18, 2015

ComScore has formed a strategic alliance with Kantar outside of the US, in a financial deal that will see the two combine their products, data assets, technology, research and relationships.

Uncategorized comScore, global, media, technology

Food case study: ConAgra boosts display ad ROI with smart targetting

February 18, 2015

ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.

Ads advertising, agencies, brands, comScore, FMCG

Can Pinterest succeed as an ad platform?

February 5, 2015

Pinterest has quietly and steadily grown not only its audience but also its business prospects over the past few years. As Pinterest rolls out its own native advertising unit , market research firm ComScore looks at how the social scrapbooking site can compete with the likes of Facebook and Twitter as a viable ad option … [Read more…]

Uncategorized advertising, Amazon, brands, comScore, content

Pinterest woos men with more personalised search topics

January 29, 2015

Pinterest has added new search results for men that highlight more masculine content, as the social scrapbooking site looks to broaden its appeal away from its largely female audience.

Search, Social comScore, content, images, Search

BrightRoll boosts programmatic video analytics for brands

January 23, 2015

BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands.

Ads, Video advertising, analytics, brands, comScore, global

Teradata boosts mobile marketing software with Appoxee buy

January 15, 2015

Teradata has bought Israeli app marketing platform Appoxee as the markting software provider looks to boost of mobile assets.

Uncategorized analytics, apps, brands, comScore, digital marketing
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