Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. This new infographic from comScore tracks the change in viewing habits for the digital generation.
For content owners to get credit for these audiences and for advertisers to accurately plan multi-platform campaigns, the ecosystem must transact on consistent and trusted digital video measurement. Video Reporting must provide a single, unduplicated view of the way people are actually watching video – on their own time, across their preferred device.
This infographic provides some key findings from ComScore’s Video Metrix Multi-Platform:
•Video audiences are larger than content owners have been getting credit for
•A majority of Millennials watch TV/video on smartphones
•Video viewing is getting bigger on small screens
•TV network audiences are watching TV/video on mobile
•Tablet and OTT engagement is greater than desktop or smartphone, in emerging cases