Marks & Spencer pips Boots and John Lewis as top of the Christmas shops
Marks & Spencer is the nation’s favourite Christmas shop, with nearly a third of Brits planning to spend the most there this December.
Christmas
Top Yahoo searches of 2016: Brexit, the Olympics, and Donald Trump
Brexit, the Olympics, Euro 2016 and Donald Trump dominate online searches in 2016 in Yahoo’s annual reflection of Britain’s search habits and trends.
Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.
Twitter leads social networks for Christmas hype [INFOGRAPHIC]
How Christmassy is the UK this year? According to insight compiled by Carat UK, we are currently at –5% Christmas mentions on Twitter, compared to last year.
15m Brits “have an old mobile phone gathering dust in drawers at home”
As we fill our Christmas stockings with the latest must-have technology, what happens to the tech gadgets of Christmas past that were once at the cutting edge, but have now been superseded by advancements in innovation and design? New research shows those old Nokia’s may be worth something…
Top tips: 3 unconventional holiday marketing tactics to help you stand out
With the Christmas frenzy now in full swing, Bart Mroz offers some last-minute digital marketing tactics to stand out from the competition this holiday season.
Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, Netimperative has assembled our 25 favourite virals from around the world for your viewing pleasure…
Festive shopping trends: Christmas day is now UK’s busiest mobile shopping day
The mobile phone is now used more on Christmas than at any other time of the year, with two out of three transactions completed on a smartphone, according to new research looking into festive shopping trends.
McDonald’s debuts “biggest ever” Christmas campaign with Blippar and Amazon
McDonald’s is using augmented reality app Blippar as part of its “biggest ever Christmas advertising campaign”, offering Amazon gift vouchers.
Returned goods from Black Friday web shopping weekend to top £1bn
UK shoppers will spend £5 billion in a four-day internet shopping frenzy from Black Friday to Cyber Monday. However, according to predictions by innovative retail data intelligence specialists, Clear Returns, £1 billion of these products purchased online will be returned by shoppers.