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China

Germany lags behind in mobile payment usage

November 5, 2018

Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.

E-commerce, Mobile agencies, Apple, apps, China, Europe

Most CIOs fear IoT performance problems could damage revenues

November 5, 2018

Over two-thirds of CIOs say IoT will become a major burden as IoT multiplies the complexity of enterprise cloud ecosystems, according to new research.

Ads, Content, News Australia, Brazil, China, France, Germany

Singles Day: UK marketers missing a global opportunity

November 1, 2018

With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.

Ads, E-commerce brands, China, demographics, Europe, global

Social media purchases ‘to increase by 66% this Black Friday’

October 26, 2018

42% of internet users are now predominantly using social networks to research brands, products and services (39% growth since 2015), leaving search engines 10 percentage points behind, according to new research looking into potential Black Friday and Cyber Monday sales this year.

E-commerce Australia, brands, Brazil, China, Christmas

Taboola partners smartphone maker vivo to bring mobile news content to Asia

October 24, 2018

Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.

Ads, Content China, content, Europe, global, India

Singles’ Day comes to the UK: Chinese anti-Valentine’s event to double in value

October 24, 2018

China’s Singles’ Day will double in value in the UK this year as the event falls on a Sunday to make it more popular than ever with home shoppers, according to a new report.

E-commerce brands, China, Christmas, eBay, ecommerce

Omnicom overtakes WPP as world’s most valuable ad firm

October 22, 2018

UK-based WPP has lost its title of most valuable advertising firm in the world, after a share price tumble saw its place slip below rival Omnicom.

Ads, News advertising, agencies, China, Facebook, global

Rakuten Marketing predictive AI connects brands with unexpected online audiences

October 9, 2018

Rakuten Marketing has launched the latest edition of its proprietary artificial intelligence (AI) and machine learning (ML) technology, growing the performance and scale of the Rakuten Marketing Prospecting product.

Ads advertising, Amazon, brands, China, demographics

The rise of esports: Is it ready for the mainstream?

October 4, 2018

Esports is growing fast in popularity, but will it ever be as popular as real sports? New research from Global Web Index looks into the rise of video games as a spectator sport, and why advertising might play a crucial role in its future growth.

Ads, Mobile, News, Video advertising, Amazon, Asia Pacific, China, content

Tencent Social Ads enters into social media computer-based testing agreement with Pearson VUE

October 2, 2018

Computer based testing firm Pearson VUE has entered into an agreement with Tencent Social Ads (TSA), to deliver its social media exam throughout China.

Ads, News advertising, China, local, media
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