Unilever now spends quarter of ad budget on digital
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year.
China
Mondelez to sell Oreos in China via Alibaba ecommerce deal
Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online.
Trust hampers Internet of Things adoption- report
Nearly two-thirds (60%) of global consumers are worried about a world connected through the Internet of Things.
The new journey of a TV show: How digital has transformed video content
Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.
Walmart takes on Alibaba and Amazon in China
Walmart has launched a new e-commerce service that aims to bring ‘quality’ overseas products to Chinese consumers.
New China web rules ‘could block all domains outside country’
China is planning new rules which would require firms that serve domestic internet users to register their web addresses inside the country – a move which has raised concerns among foreign businesses.
The internet’s secret: Does the ‘Dark Net’ have any benefits?
Whether it be the purchase of illegal narcotics or planning an assassination, a growing amount of the world’s criminal activity takes place on a part of the Internet known as the “Dark Net” — a realm only accessible via special web browsers that allow users to surf the web anonymously. But should it be shut … [Read more…]
Global university rankings: Which is best for business?
Harvard and the Massachusetts Institute of Technology (MIT) are still the charge for Business, but UK and France and challenging the top US institutions, according to new data.
Internet ad spend ‘to overtake TV by 2017’
Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report.
Indian tech firms boost investment in London
Cobra beer founder Lord Bilimoria has welcomed India’s next high growth multi-national companies to London as new figures revealed the country’s tech firms are investing in London at an unprecedented rate.