World Cup marketing trends: Brands react to Germany’s blitzkrieg of Brazil
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.
Brazil
Google to close first social network Orkut after ten years
Google’s first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead.
2014 World Cup ‘most connected in history after only 10 days’
The 2014 World Cup has created a record-breaking 32 terabytes of data and surpassing the 2010 South African event in just 10 days, reveals Brazil’s leading telecom company Oi.
Best social media posts: Funny and informative content still king
The most sharable social media content is either funny or informative – or a combination of both – according to the findings of a new survey.
Amazon smartphone: The emerging market challenge
Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version of Android that re-introduces 3D to the arena and likely brings Amazon’s services … [Read more…]
5 trends for Cannes Lions 2014: Smart tech, emotional power and long-form videos lead way
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions, which it claims to have 84% percent accuracy at previous awards.
World Cup marketing trends: Which regions generate most social buzz?
The Asia Pacific area (APAC) is producing 48% of all social buzz, ahead of Europe Middle East and Africa and the Americas, with Japan and UK leading the way for countries, according to new research.
Mexico ‘most socially active World Cup team’
The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK.
Global ad trends: Digital ‘to account for third of all revenue by 2018’
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
Samsung’s global challenge for Tizen: Better local content and payment services
Following Samsung’s launch of its first Tizen smartphone, which many have speculated will be targeted squarely at emerging markets, new research from mobile marketing firm Upstream has found that consumers in developing markets are calling for the handset to more readily provide relevant, localised content and services as well as more appropriate payment mechanics and … [Read more…]