Top 10 Chinese brands: Tencent leads as brands grow 23% in a year
Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.
brands
World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience
Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
Adobe Advertising Cloud Creative goes programmatic
Adobe has launched ‘Adobe Advertising Cloud Creative’ – a new tool designed to help the relationship between brands and their creative agencies and teams.
“No evidence” that advertisers are shifting budgets away from digital (despite Facebook scandal)
Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research.
Video competition to demonstrate crowd-sourced storytelling
Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.
ASOS most visited ecommerce clothing site – but John Lewis is catching fast
Online fashion giant ASOS managed to hold pole position on the list of most-visited UK apparel ecommerce sites between August 2017 and February 2018, besting a number of high street retailers, according to new research.
Snapchat goes local with ‘Radius Targeting’ for advertisers
Snapchat has launched a major update to its location targeting ad targeting, letting brands target Snap Ads and Filters around a specific location, such as a retail store, university, restaurant, airport, or concert.
Mobile user journey study: Product discovery a major barrier to sales
Weak mobile performance for brands is directly linked to poor product discovery, rather than mobile payments, according to a new study looking into the mobile user journey.
Mobile marketing trends: Win on Google page one with Universal Search
Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.
46% of marketers aren’t sharing regular customer insights with sales
Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.