Instagram planning long-form videos?
Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour.
brands
Your ads are annoying people: 6 tips for better mobile advertising
Advertising is irritating too many consumers and failing brands in the process. Neil Johnson, creative solutions manager at mobile advertising technology company, TabMo offers a guide on how to make mobile ads that are ‘not annoying’.
Case study: How KitchenAid got closer to its customers via social media
A strategic plan to connect more closely with customers using social media has resulted in an 85% growth in engagement across Facebook, Twitter and Instagram for KitchenAid, the leading countertop appliance brand, since it implemented CX Social, a dedicated social media management platform from Clarabridge.
Top sports marketing tips: Score this World Cup with Dark Social
Most of this year’s online World Cup conversations won’t occur on Facebook or Twitter, but channels like WhatsApp and pasted links into office emails that brands can’t measure easily. Craig Tuck, UK MD of RhythmOne looks at how brands can score at Russia 2018 via ‘dark social’ channels.
Rise of eSports: Fortnite, football and an Olympic future boost popularity
With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.
Chatbots: the ecommerce tool nobody is measuring
Conversational commerce offers great opportunities to improve the customer experience. But as Duncan Keene, UK Managing Director at ContentSquare explains, the quality of that experience is not a given; behavioural analytics are essential if organisations are to maximise the value of chatbots and drive up both engagement and revenue.
Corporate values matter: Consumers are willing to spend more with brands that give back
Only 50% of consumers can name a brand that they associate with good causes, compared to two thirds of respondents last year, according to new research.
Data scandal: Trust in Facebook drops by half
Facebook users’ faith in the social media site has fallen dramatically in the last twelve months with more than half (52%) of Brits saying they now trust the company less than this time last year, according to research by Virtual Private Network (VPN) comparison service Top10VPN.com.
HubSpot and Taboola turn on content discovery for 40,000 brands
Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.
Five qualities that make a brand ‘truly great’
How a brand behaves, rather than what it makes or says, is what makes them great, according to new research.