Snapchat AR ads go programmatic
Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses.
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Two thirds of Brits staying at home to watch World Cup
Only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup.
Cannes 2018: The 10 biggest YouTube ads since last year’s festival
With Cannes Lions 2018 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.
Post GDPR: How to get over the breakup
So you lost 50% of your email subscribers. Now what? Tessa Darbyshire, strategist at data-driven dialogue agency, Adeptiv UK, explains why you should be thankful for the people who opted in.
Tencent partners Italian fashion TV commerce firm
A Television Commerce (T-Commerce) devoted to Italian fashion brands and addressed to the Chinese market has launched in Milan.
90min creates localised user-generated World Cup sites with big brand sponsors
Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.
Fiat debuts cinema sponsorship and first-ever foyer activation
Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range, which sees Fiat bring a car into the cinema foyer for the first-time.
Nostalgia boosts Father’s Day clicks by nearly 200%
A study of Father’s Day advertising preferences by Taboola shows UK consumers are unconsciously drawn to nostalgic black and white images.
World Cup ‘to boost global adspend by $2.4bn this year’
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.
Booking.com leads the big spenders for PPC in the travel sector
Booking.com was the biggest spending travel website for search advertising in Q1 this year, while TripAdvisor took the top spot for organic search, according to new research.