Digital technologies have rapidly become a key part of modern life- but the pace of change has left many consumers struggling to adapt. In a new series of articles, Bearing Point has identified five key ‘paradoxes’ to the way in which digital consumers should be handled. First, Sarah-Jayne Williams, Director at consultancy BearingPoint, looks at … [Read more…]
Nine in ten (90%) UK marketers say achieving a joined-up on and offline customer experience is important, but only 4% admit to having achieved it, according to new research.
Personal media technology firm TigerSpike has closed an $11 million minority equity financing from Aegis Media.
Mobile commerce is growing at a frantic pace, but how can companies manage customer expectations for this platform? Geoff Galat, Chief Marketing Officer at Tealeaf, looks at four vital points to address when trying to reach mobile shoppers.
ICM Registry, the company behind the upcoming .XXX web domain, is extending its Sunrise period due to the volume of prelaunch interest in the domain, after “900,000 expressions of interest”.
DeviantART, the world’s largest online art community, has appointed w00t!media to grow brand advertising in the UK.
Spotify has launched in the US, marking the online music streaming service its first expansion outside of Europe.
As digital media develops at a frantic pace, what does the future hold for affiliate marketing? Owen Hewitson, Client Strategist at Affiliate Window & buy.at, offers five key predictions for the industry…
The European Court of Justice this week struck a blow to eBay in its fight against L’Oréal and other brand owners over liability for counterfeit goods sold on its website. Intellectual Property specialists Marks & Clerk take a look at the impact of the ruling for brands, retailers and consumers.
Media agency MediaCom has partnered with augmented reality platform Aurasma to give advertisers access to high tech mobile and tablet campaigns.