Top 5 tips: The rise of the ‘Splinternet’- Scaling walled gardens to reach customers
For the past 15 years, websites have been the prevalent digital modus operandi for businesses, however, all of that changed in 2010 with social, mobile and applications becoming mainstream. As these digital technologies continue to fragment, it has become increasingly difficult for brands to manage and monitor their online presence across multiple markets, let alone … [Read more…]