Brands missing a trick with mobile credits?
Mobile transaction platform OpenMarket has released an industry whitepaper examining how mobile payments can be a valuable way of increasing consumer engagement and loyalty.
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Hotwire launches PR-based affiliate network
Communications consultancy Hotwire has launched an enhanced global affiliate network incorporating Active PR (Middle East), East Side Consulting (Eastern Europe), Influencer PR (China), Nordic PR (The Nordics), Rice Communications (SE Asia) and Six Degrees PR (India).
Right to reply: What does .brand mean for marketers?
The governing body for Internet domain names, ICANN, is freeing up the internet naming system, opening applications to a raft of new geographic, generic and branded domain extensions. Stuart Durham, EMEA Sales Director at Melbourne IT Digital Brand Services takes a look at what .brand domains mean for businesses.
Top 5 UK search engines: Bing gains nearly 1% on Google
July was a good month for Microsoft in the UK search market, but was not so strong for the market leader Google, according to new research.
Guest comment: Is mobile search doomed?
Mobile search is struggling to live up to its early promise, at least in terms of user popularity. Farhad Divecha, Director of AccuraCast looks at how the industry can get users searching on the move…
Top tips: Powering online product marketing throughout the affiliate channel
Lee Brignell-Cash, Co-Founder and COO at FusePump examines how technology innovation can make marketing products online easier and more profitable for merchants and affiliates.
Collective merges Web TV Enterprise under single brand
Media and technology ad firm Collective, has made six key hires as it expands in the UK following its acquisition of Web TV Enterprise.
BBC iPlayer for iPad debuts in Europe for €6.99 a month
BBC Worldwide, the BBC’s commercial arm, is launching a global BBC iPlayer app in Europe, with a global roll out planned later in the year.
Right to reply: Ecommerce spelling mistakes cost more than just pride
In a recent article on the BBC news website, online entrepreneur Charles Duncombe claimed that spelling mistakes are costing UK etailers millions of pounds a year in lost revenues. Credibility is everything when it comes to converting visitors to customers in your online shop, and bad spelling does little to convince the public that you … [Read more…]
Top tips: Loyalty 2.0 and beyond
Loyalty services such as ‘dynamic segmentation’ and reward present new opportunities for digital marketers. Grass Roots’ Digital Marketing Consultant Anthony Monger takes a look at what’s changed since Loyalty 1.0, and what those numbers really mean.