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brands

.XXX domains go on sale: Just what the internet needs

September 8, 2011

Ever get the feeling the lunatics were policing the asylm? As the naming authorities get set to inflict .XXX domain name conventions on us all, here’s a reminder of the fall-out of the release of the ‘dot-anything-you-want’ approach to website naming. It’s all vaguely remeniscent of the 1995 cybersquatters goldrush that made millions for trademark … [Read more…]

Uncategorized brands, Entertainment

Most Brits ‘don’t know what a QR code is’

September 6, 2011

Just over a third (36%) of Brits know what QR Codes are, and only 11% have actually used them, according to a new survey.

Uncategorized advertising, brands, smartphones, technology

Top Tips: 5 Facebook predictions

September 2, 2011

With talk of a Facebook Initial Public Offering (IPO) in the near future and rumours of the Facebook community showing signs of plateauing, what are the developments that are we likely to see in the social network’s functionality? Matt Clarke, Chief Technology Officer, Amaze predicts five big changes we can expect to see from the … [Read more…]

Uncategorized advertising, analytics, apps, brands, content

Unilever rewards customer feedback with ‘VIP’ Facebook page

August 25, 2011

FMCG giant Unilever has launched a Facebook page to engage directly its consumers and get instant feedback on initiatives with key brands such as Walls, PG Tips and Persil.

Uncategorized advertising, brands, Facebook, FMCG

Top tips: All aboard the social media express

August 23, 2011

Twitter has established itself as a new platform for brands to engage with consumers, but getting a social media strategy right is crucial. Simon Robinson, Senior Director Marketing & Alliances EMEA, Responsys looks at building customer relationships through tweets…

Uncategorized blogging, brands, content, email, Facebook

Roundtable report: Mobile gaming not to be ignored

August 23, 2011

Businesses are foolish to ignore the popularity of mobile gaming in a successful digital strategy, according to a panel of experts who gathered at a round table held by hosting specialist UKFast.

Uncategorized Apple, brands, games, iPad, marketing

Top 10 global retail sites: Amazon accounts for 1 in 5 of all web visits

August 22, 2011

In terms of retailers, Amazon sites reached the largest global audience with more than 282 million visitors in June, or 20.4% of the worldwide Internet population, according to new research.

Uncategorized Amazon, Apple, Asia Pacific, brands, comScore

Guest comment: Publishers reach a crossroads- the untapped potential of mobile advertising

August 22, 2011

Although traditional publishers have focused on creating mobile and web apps few have managed to mix mobile advertising without being too intrusive. Luca Ascani, Chairman and Co-Founder of Populis, argues that the time has come for European publishers to take mobile advertising seriously.

Uncategorized advertising, apps, brands, content, Europe

Top 8 tips: How to manage a social media crisis

August 19, 2011

Offline issues can quickly turn into online crises that cause real and lasting reputational damage. Tamara Littleton, CEO of social media management agency, eModeration, gives her advice on what brands can do to manage a social media crisis.

Uncategorized agencies, brands, Facebook, marketing, media

Buddy Media gets $54m funding for social media management

August 19, 2011

Social media management software firm Buddy Media has raised $54 million in Series D funding from a group of leading late-stage investors.

Uncategorized advertising, brands, global, media, technology
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