The power of recommendations: Consumers ‘enjoy shared video ads more’
Social recommendations have a positive effect on a consumer’s enjoyment and recall of video ads, according to a new study.
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Internet now accounts for 12% of all UK retail sales- ONS
Retail sales rose 0.9% in January compared with December, with internet sales now accounting for 12% of the total, according to new research.
Case study: Samsung-sponsored Angry Birds Christmas game gets half a million hours of brand exposure
Back in December 2011, Samsung sponsored 25 levels of new Angry Birds levels running on Google Chrome as part of a Christmas promotion. This case study shows how the campaign got the electronics brand nearly half a million hours of brand exposure from consumers.
Top Chinese mobile marketing firm Madhouse launches in India
Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP.
Mobile marketing trends: 21% of shoppers search for coupons in store
Over 1 in 5 shoppers with a smartphone check for online vouchers while in stroes, according to the latest round of mobile marketing trends from JiWire.
MediaMind woos publishers with new rich media ad platform
Online ad technology provider MediaMind has partnered with Unicast and Eyewonder to launch a new service aimed at publishers looking to boost their online ad revenues.
Former CNN marketing boss joins Linkshare
Affiliate network LinkShare has appointed Mark Haviland as Chief Commercial Officer, based in the UK.
New Asia Pacific boss as Kenshoo
Digital marketing software provider Kenshoo has hired Philip G Chiu as Kenshoo’s Asia Pacific (APAC) Managing Director.
Top tips: The Search for Incremental Sales – VoucherCode Sites
Online shoppers can be a fickle bunch, with so many alternative retailers only a click away, so generating customer loyalty is a key challenge for advertisers. In the first of two articles looking at incremental sales, Owen Hewitson, Client Strategist at Affiliate Window & buy.at, focuses on the relationship between VoucherCode Sites and advertisers.
Rise of ‘F-commerce’: Reckitt Benckiser sells new Cillit Bang product solely via Facebook
Consumer goods giant Reckitt Benckiser has embarked on a new Facebook campaign, using the social network as the exclusive platform to sell its latest Cillit Bang cleaning product.