Twitter plans to make it more difficult for users to avoid advertisements on mobile. According to global digital marketing agency, Fortune Cookie, the news is unsurprising and detracts from more interesting and important developments at Twitter.
Social marketing technology company Buddy Media has bought Brighter Option, whose social ad management solution helps create, manage and measure Facebook advertising campaigns.
F-commerce became a popular marketing buzzword last year, as brands set up online stores on Facebook to sell physical goods. But have stores grasped f-commerce yet or is there a long way to go before social selling succeeds as a business model? Anton Gething, co-founder and product director at nToklo, takes a closer look.
SMS still dominates the mobile messaging market when compared to other messaging services such as ‘Over the Top’ (OTT) Instant Messaging (IM) services, according to new research.
Argos is the second most visited online retailer in the UK behind Amazon, reclaiming second place from Apple, according to new data.
2011 marked the year that many FMCG brands went social. For some it was small-scale exploratory activity. For others the creation of a Facebook Fan Page or Twitter profile was a social land grab to directly counter the plethora of unofficial pages/profiles that have emerged. However for some of the more forward thinking brands it … [Read more…]
Digital marketing firm Add People have trawled the web and examined the best ways that businesses are using Twitter to grow their brands and win new clients and customers. This list of the top twenty tactics is designed to help boost business on the social media network.
Google has added a Google+ share button and notification box on its home page and all search results, in a move that could dramatically change the way brands appear on its search results.
The Office of National Statistics latest figures on retail performance indicate that sales volumes in January 2012 increased 2% year-on-year. In this right to reply article, Kentaro Hyakuno, CEO of Rakuten’s Play.com, looks at how these sales volumes were driven primarily by non-store retailing, and what this means for the ecommerce industry.
The vast majority of consumers in China and India trust brands that are responsible or sociable, according to new research.