Companies are understanding the importance of ‘customer centricity’ but fail to come to terms with the raft of multi-channel data that could be used for personal targeting campaigns, according to new research.
With the EU Cookie Directive coming into force, digital marketers and retailers from all areas of the industry are going to have to ensure they comply, while still aiming to gather valuable data on online behaviour. Mark Haviland, MD at Rakuten LinkShare, explains what this means for the industry.
Google’s annual Zeitgeist conference has kicked off, with the web giant defending accusations that its social network is a ‘ghost town’, promoting its augmented reality glasses and admitting its search ‘was astoundingly bad five years ago’.
Digital marketing budgets continue to rise in tough times while a lack of in-house expertise leaves business relying on agency insights, according to the results of a new UK survey looking at the search marketing industry.
Successful marketing across multiple platforms (TV, web, social, mobile) comes from the real measures – What time of day your customers engage? On what day of the week? Where they are in the country? What demographic group are they? What content viewing patterns do they exhibit? Technology provides this information and this what will drive … [Read more…]
Apple is remains the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19 in Millward Brown’s latest global brand study.
Affiliate marketing network Rakuten LinkShare, has won 2 new clients in the UK after reporting strong growth figures.
Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could from the platform.
In a shock move ahead of Facebook’s IPO this week, General Motors is reportedly pulling all of its $10m- worth of ads from the social network saying that paid ads are ‘ineffective’ on the platform.
In a shock move ahead of Facebook’s IPO this week, General Motors is reportedly pulling all of its $10m- worth of ads from the social network saying that paid ads are ‘ineffective’ on the platform.