Coca-Cola and Unilever sign up for ‘emotional measurement’ analytics
Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising.
brands
Top tips: Reaching the Multi-Device Consumer
A mobile strategy is now a given for most organisations. Yet despite investment in optimised sites and innovative apps; in creative ideas for exploiting evolving multi-device behaviour, the mobile reality has been disappointing to date with many brands struggling to achieve user engagement and significant revenue. If brands cannot find a way of encouraging users … [Read more…]
Guest comment: Have we now evolved beyond the digital age?
Is digital media now just ‘media’? Tina Judic, Managing Director of Found, looks at the evolution of the web and how marketing has changed.
Right to reply: Window shopping to buy online- retails need to think multi-channel
The latest research from Skrill highlights that over one third of consumers are window shopping on the high street before eventually buying online. Tim Burge, Director at Maxymiser, says this highlights just how critical it is to make your sure your on-line presence is both useable and relevant to your customers.
Guest comment: Facebook’s Graph Search- A story of ‘three’ halves
Further to speculation that has been building up over week, Facebook has today announced an addition to its social network – a smart search engine it has called ‘‘Graph Search ’. It will allow people using Facebook to more quickly find answers to questions about friends in their Social Graph.Andreas Pouros, COO at leading London-based … [Read more…]
My Lidl Pony? Twitter reacts to Tesco meat scandal with horseplay
Tesco has become the butt of social media jokes this week, after it was revealed the supermarket was among several to stock burgers containing horse meat.
ITV rebrands with new logo and channel names
Broadcaster ITV has launched a major rebrand, including a ‘colour-shifting’ new logo and new identities for all five of its channels, including ITV1 changing to just ‘ITV’.
Facebook’s new ‘local’ ranking: Winners and loser revaled
A tool that shows Facebook’s newly released local data sees Disneyland and Walt Disney drop out of the top ten US Facebook Pages
Facebook's new 'local' ranking: Winners and loser revaled
A tool that shows Facebook’s newly released local data sees Disneyland and Walt Disney drop out of the top ten US Facebook Pages
Kiosked turns images and videos into ‘virtual storefronts’
Kiosked has partnership with Getty Images to monetise online images by turning them into virtual ‘storefronts’ which people browsing the Web can click on to make purchases.