Shopping companion Stuffster tracks online price drops
A new shopping site Stuffster has launched, letting consumers track items and alerts them when the price drops to what they want to pay.
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HMV tweets go rogue: Employees bite back over mass sackings
Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”.
Right to reply: HMV Twitter hijack shows perils of neglecting social media
This week saw disgruntled HMV staff bite back on Twitter to report mass firings as they happened. Jason Woodford, CEO of digital marketing agency, SiteVisibility, looks at how social media has changed employee relations- and how HMV could have handled the debacle differently.
Right to reply: Facebook ad revenues are up – but is the trajectory sustainable?
Facebook has confounded critics who thought it would be incapable of making money from the rapid growth of mobile device usage. Not only has it revealed a strong performance in Q4 with revenues up 40%, its mobile ad sales have more than doubled on the previous quarter to total $306m, to account for 23% of … [Read more…]
4 in 5 customers ‘need support to complete online purchases’
Over 4 in 5 customers (83%) need some form of support during their online journey, and 59% of consumers would like more options in how they connect with brands, according to a new survey.
Press pause and reflect: how are changing TV viewing habits affecting advertisers?
As viewers switch to the web and mobile for their TV fix, advertisers are shifting their budgets accordingly. With video ads offering increasingly targeted and personalised campaigns are we seeing the disappearance of scheduled TV viewing? Kai Henniges, CEO of Viewster, a leading video on demand service, looking at changing TV habits and what they … [Read more…]
Mobile coupon use 'to rise 50% in 2013'
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found.
Mobile coupon use ‘to rise 50% in 2013’
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found.
Top tips: Can you tell if your attribution model is working when your customer calls?
Call tracking is used by top brands in the UK (TUI, British Gas and the like) which are also investing more marketing budget in attribution modelling. The issue is how they link the two. Ross Fobian, CEO and co-founder of ResponseTap, explains the issues and what can be done to fuse the two marketing practices.
Guest comment: The evolution of recommendation engines and their future
With more and more consumer data online, recommendation engines are becoming big business. Stephan Noller, CEO of nugg.ad and IAB Europe Chair of the Policy Committee, looks at how predictive technologies have altered the way we browse the web, and the implications for ecommerce and beyond.