M&S debuts digital lab to boost mobile sales
Marks & Spencer has launched a ‘Digital Lab’ in a bid to develop an ‘omni-channel’ service across its stores, web and mobile.
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M&S debuts digital lab to boost mobile sales
Marks & Spencer has launched a ‘Digital Lab’ in a bid to develop an ‘omni-channel’ service across its stores, web and mobile.
Top 6 social networks in Japan
Japan’s social media landscape is diverse and fragmented, with many big players battling for dominance (and working together). Facebook and Twitter are popular, but local players Mixi and Gree also have lasting appeal across Japan, while mobile and social gaming sites are also hugely popular. We look at the top 6 social networks in Japan.
Advertising.com renamed as ‘AOL Networks’
Advertising.com Group has officially been renamed AOL Networks, after being bought by the internet media giant back in 2004.
Email marketing trends: Budgets set to rise in 2013
Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a rise in expenditure in 2013, new research published by the Direct Marketing Association (DMA) reveals.
‘iPhone 5’ searches soar by 594%
Apple’s revenue may have missed expectations as sales of the iPhone reportedly disappointed. However, data from leading independent digital marketing agency, Greenlight, shows no slump in the number of online searches pertaining to iPhones, in the lead up to Christmas.
Shazam expands to Australia
Media firm Shazam has opened a new office in Australia to support Shazam for TV advertising.
Affiliate marketing can get '£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Affiliate marketing can get ‘£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Crowd-sourcing tool eYeka Pulse lets public suggest ideas to brand marketers
Consumer co-creation platform eYeka has launch PULSE, an online tool that lets consumers suggest new marketing or product ideas to brands in no more than 140 characters.