Magnum debuts Twitter coupon giveaway with #GrabaSpoon hashtag
Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents.
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Guest comment: UK search trends show big rewards for smart brands
2013 looks set to be another record breaking year for search in the UK. James Murray, Digital Insights Manager, Experian Marketing Services takes a look at what advertisers can learn from the latest search trends.
Top 7 tips: Google’s new sponsored shopping tool- what it means for advertisers
Google’s new ‘Product Listing Ads’ means that advertisers using Google Shopping now need to pay when searchers click on their items. However, it could also bring morea relevant and targeted audience to brands. Jonathan Beeston, director, new product innovation, EMEA at Adobe Media and Advertising solutions, offers 7 top tips for advertisers looking to capitalise … [Read more…]
All new cars ‘to be web connected by next year’ (BBC video report)
Web connected cars will soon become commonplace, with all new automobiles being built with features that will in some way connected to the internet, according to a new report from the BBC.
Case study: Carling lets soccer fans ‘Be The Coach’
Last year, Carling Black Label ran a mobile campaign inviting South African soccer fans to ‘Be The Coach’. Using mobile voting users selected the team and make live substitutions in a huge South African soccer game. This case study looks at how the campaign generated almost 450% traffic increase to its Facebook page and a … [Read more…]
Twitter boosts tracking tools with Bluefin Labs acquisition
Twitter has bought Bluefin Labs to help it monitor social media buzz related to TV shows.
Word of mouth trends: How advertising influences real-world conversations (infographic)
Only 4% of conversations about products and services are carried out through social media channels, with most still taking place via regular face-to-face conversations, according to new research.
Angry Birds lets fans interact with sports stars
Angry Bird’s maker Rovio has run a campaign letting users inteact with sports stars via video content from Kiosked.
Too much Facebook? Brands ‘failing to reach key influencers on social media’
Just 11% of corporate social media ad budgets in the US are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research.
5 digital marketing trends for 2013: Social sharing, search portals and joined-up data
As technoliogy develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients’ inbox.