Global marketers ‘believe online video more efficient than TV’ (infographic)
The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study.
brands
Right to reply: Primark move shows most cost-effective way to go international is online
Following Primark’s partnership with Asos, Venda’s Chief Executive, Eric Abensur looks at why Primark has decided to make this move into the online space and what it means for the retailer moving forward.
Primark sells online for first time with Asos
Primark has partnered with Asos, as the discount fashion retailer makes its first foray into ecommerce.
UK email trends: Marketing messages ‘hit all-time high’
Marketing email volumes in the UK hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to new data.
Online advertising trends: Will Tumblr bring a younger audience to Yahoo?
With the industry buzzing about Yahoo!’s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. New online advertising trends from comScore suggests that brands using Yahoo may be able to target under 24’s in greater numbers after the Tumblr acquisition.
UK mobile advertising trends: Under 24s ‘more likely to respond to mobile ads'
UK smartphone users between the age of 18-24 are much more likely to react to mobile advertising than other age groups, according to new research.
Mobile retail trends: Smartphones creating the ‘ubiquitous shopper’
An increase in smartphone adoption and usage is giving retailers and brands with substantial new opportunities to target shoppers – at any time or any place, according to new research.
Mobile shopping trends: Consumers turned off by poor mobile sites
As shoppers flock to their smartphone sand tablets for the latest deals, a new survey indicates that 44% of online consumers would never return to sites that are not mobile friendly.
Xbox One ‘rewards users for watching ads’ (and uses Kinect sensor to stop cheats)
The new Xbox One console will track everything you watch on TV and reward you for watching the ads, using the Kinect sensor technology to ensure you’re not cheating, according to a new patent application made by Microsoft.
Facebook gives brands and celebrities ‘Verified Pages’
Facebook is introducing ‘Twitter-style’ Verified Pages, giving businesses and public figures an authentic blue check mark next to their profiles, helping to tackle the problem of misleading fake profiles on the social network.